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ROOFING COMPANY ATTRIBUTES YoY LEAD GROWTH TO DISPLAY AND PAID SEARCH CAMPAIGNS
Client
Roofing Company
Campaign Length
One Year
Objective
The advertiser’s main goal was to generate new leads. This advertiser also wanted to increase general branding and awareness for the company.
Challenge
The biggest challenge for this advertiser was the seasonality of the home improvement industry.
Solution
We recommended a combination of Display and Paid Search for this advertiser. The Display portion helped with general branding and awareness while the Paid Search campaign kept the advertiser ‘top of mind’ when consumers were doing online research and moving through the purchasing process.
Results
Comparing year-over-year (YoY) data, the advertiser saw a 100% increase in form fills, 200% increase in ‘contact us page’ views as well as a 54% increase in phone calls.
Key Facts
Display and Paid Search work very well together when running simultaneously. Our campaigns that run both of these products have a 96% chance of renewing.
HVAC COMPANY UTILIZES PROGRAMMATIC BEHAVIORAL TARGETING TO GENERATE 5,535 CONVERSIONS
Client
HVAC Service Provider
Campaign Length
One Year
Objective
Expand HVAC service calls and increase market share.
Challenge
With previous advertising, the HVAC company was never able to successfully tie back any sales from their marketing efforts.
Solution
Our team created a Display campaign where we were able to target specific behaviors such as people in need of Home Repair & Maintenance and people who have searched for HVAC & Climate Control companies in the recent past.
RESULTS
The campaign was initially supposed to run for one month, but due to increase business, the HVAC company renewed for over a year and the campaign has generated over 7,000 clicks and 5,550 conversions!
KEY FINDINGS
The people who received the ad multiple times had a 3.33% click-through rate (CTR)! The more ads the client sees from a company the more likely they are to click on the ad to learn about your business!
ROI CONTINUES TO ACCELERATE IN YEAR TWO OF DIGITAL PARTNERSHIP
Client
Home Improvement Services
Campaign Length
Four Months
Objective
The client aimed to increase brand awareness, website traffic and sales for their high-performance products.
Challenge
The products are not available to purchase online so we were challenged with driving foot traffic to local home improvement stores where the products are sold. We needed to dominate share of voice in five target cities and reach contractors, remodelers, roofers and DIYers at every stage of the buying cycle.
Solution
Our strategy was centered around creating a full-funnel approach. We built individual campaigns for four different product lines and leaned heavily on Display with dynamic retargeting, Pre-roll, social media and Paid Search. We are constantly testing different ad copy.
RESULTS
Our click-through rate (CTR) has steadily increased and our cost-per-click (CPC) has steadily declined. Our conversion rate is up .10% and the CPC fell by almost $5 in May (over our Q1 average). Sales have spiked in the first half of the year and the client is looking for new market penetration opportunities.
KEY FINDINGS
Our focus on driving high quality conversions (form fills and “where to buy” button clicks) combined with our constant testing across multiple products has allowed the client to shift local resources to better manage inventory and sales support in markets with higher engagement.
HOME REMODELING COMPANY YIELDS INCREDIBLE RESULTS WITHIN THREE MONTHS BY TAKING ADVANTAGE OF GEO-FENCING PRODUCTS
Client
Home Remodeler
Campaign Length
Three Months
Objective
The client wanted to reach new and repeat clientele for home remodeling and repair.
Challenge
Driving sales across the board was a challenge for this client. They wanted to stand out among their competitors offering similar services.
Solution
We recommended a combination of Microproximity and Device ID. The client switched their creatives once a month to have a fresh new promotion while targeting their ideal client base.
RESULTS
In just over three months, this campaign generated 5,694 clicks with a .14% organic click-through rate (CTR).
Key Facts
The client spent a lot of time and strategy into deciding which locations to target with Device ID and Microproximity. It’s important to think outside the box to determine where your target market is or has been!
LOCAL SANDWICH FRANCHISE LEVERAGES DEVICE ID AND MICRO PROXIMITY TO INCREASE FOOT TRAFFIC
Client
Local Franchise Restaurant
Campaign Length
One Year
Objective
To increase foot traffic in-store and boost overall sales.
Challenge
To differentiate their brand from other local restaurants as well as prove ROI from their original marketing efforts.
Solution
We recommended a combination of Device ID and Microproximity. With Microproximity we sent real-time ads to people within a specific range of the restaurant locations during lunch. Using Device ID, we collected devices from competitors and then targeted those people to drive traffic to the client’s stores.
RESULTS
Over 1,000 people walked into the client’s multiple locations between the last month of the campaign.
KEY FINDINGS
The campaign was able to target nearby potential customers using Microproximity. Device ID was able to capture competitor clients and bring them into their locations. The foot traffic report was able to show proof that Device ID drove in-store visits.
LOCAL RESTAURANT TOPS $100,000 FROM ONLINE ORDERS VIA DISPLAY AND PAID SEARCHCAMPAIGN
Client
Restaurant
Campaign Length
Four Months
Objective
To increase the number of to-go or takeout orders.
Challenge
Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.
Solution
Our recommendation was to pair Display and Paid Search to create a full funnel strategy. We behaviorally targeted individuals who exhibited interest in the restaurant’s cuisine, and strategically bid on relevant keywords to capture people searching for to-go orders in the area.
RESULTS
The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100,000!
KEY FINDINGS
The behavioral and demographic targeting options available through Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.