Search Engine Marketing (SEM) is the process that improves the ranking your website has on Google, Yahoo, Bing and Ask. This is important because there are millions of websites online today, and you need to make sure you are found! Search Engine Marketing may include pay per click, where you pay for ads on the search engines. Search engine optimization incorporates elements so you are found organically/naturally. Social media marketing and blogs are also extremely powerful marketing tools to create much-needed content for SEO and direct traffic to your website. The major benefit of SEM will give you highly targeted traffic at really low costs.
The DMP Marketing Group will recommend the best Marketing Strategy to meet your marketing and budget needs.
SEARCH ENGINE OPTIMIZATION (SEO)
80% OF SEARCH USERS ignore sponsored search results in favor of organic results
75% OF SEARCH USERS never scroll past the first page of results
Search engine optimization (SEO) is one of the pillars that supports every successful search marketing strategy. You can’t afford not to do it right. With 97% of U.S. internet users gathering shopping information and making purchasing decisions online, simply having a website isn’t enough. Your website is useless if no one sees it. Customers search through millions of websites, but usually only see a few. How did those few websites get so lucky? Well, it’s not luck. Those websites understand SEO and so do we.
DMP Marketing Group offers high-performance SEO services, with the expertise and experience to take your SEO initiative beyond basics to help your business gain authority with search engines and visibility with your target audiences. Our experienced SEO professionals are dedicated to your success and have helped clients in the most competitive verticals. We stay focused on the key onsite and offsite factors that directly influence search engine rankings. We incorporate core technical practices, employing new techniques in response to search engine algorithm updates. DMP Marketing Group will integrate your business social presence and public relation activities into one single effective strategy. With an increased visibility on search engine results pages, your site will receive more targeted traffic and thus allow you a greater chance at success.
PAY PER CLICK (PPC)
What is Pay Per Click (PPC)? PPC is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label that says Ad? That’s Paid Search Marketing advertising. PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. At DMP Marketing Group we actively manage our clients PPC campaigns to ensure that we reach their specific audience while delivering the most possible sales or leads for the budget.