By leveraging and buying the most accurate location data available today we can reach people at a specific location or radius in real time.
50% of impressions have location data of insufficient quality for precise targeting. We only target consumers where we have enough information to pinpoint them in a specific location. Many providers target users with insufficient data, wasting ad dollars
The best thing about Microproximity is that distance is not the only determinant. Other factors you should consider when setting up your campaign to drive the most relevant leads include:
Target consumers when they’re at specific locations, including offices, stores, or streets.
Target consumers while they are visiting your competitor’s locations.
Target customers in the area or ask them to come back when they’re just around the corner.
•Activity and interest targeting
Reach customers based on the category of their current location like restaurants, bars or coffee shops.
The bottom line; high quality data reaches the right people, low quality data wastes money.
We use decimal place precision, allowing us to accurately target small venues with precision
5 Decimal Places = <1 meter : Accurately located inside a small venue or coffee shop.