Micro-proximity Targeting
details
By leveraging and buying the most accurate location
data available today we can reach people at a
specific location or radius in real time.
50% of impressions have location data of insufficient quality for precise targeting. We only target consumers where we have enough information to pinpoint them in a specific location. Many providers target users with insufficient data, wasting ad dollars
The best thing about Microproximity is that distance
is not the only determinant. Other factors you should
consider when setting up your campaign to drive
the most relevant leads include:
•Location targeting
Target consumers when they’re at specific locations,
including offices, stores, or streets.
•Conquest targeting
Target consumers while they are visiting your
competitor’s locations.
•Area targeting
Target customers in the area or ask them to come
back when they’re just around the corner.
•Activity and interest targeting
Reach customers based on the category of their
current location like restaurants, bars or coffee shops.
The bottom line; high quality data reaches the right
people, low quality data wastes money.
location specific
We use decimal place precision, allowing us to
accurately target small venues with precision
5 Decimal Places = <1 meter : Accurately located
inside a small venue or coffee shop.