Device iD & geo-fencing
overview
Every mobile phone has a unique device ID number
that is anonymously associated with the carrier of
the device. Device ID Targeting and Geo-Fencing
takes advantage of that by monitoring the location
information associated with each device. This
information is beamed to the cloud and made
available for marketers to leverage and ultimately
target consumers or their devices based on where
they have been, where they live, and much more.
Benefits and stats
Benefits
Device ID allows advertisers to capitalize on precise
targeting, increased engagement, better efficiency,
boosted ROI/Conversions, no reliance on cookie data,
and Point of Interest Attribution.
stats
of people check their phones within 15 minutes
of waking up
of people keep their phone by their side day
and night
of people turn to their phones for ideas while in
the middle of tasks
How to use
Once all of the locations associated with the ideal
consumer behavior are identified, a polygon is
drawn around each location. Using historical data,
we’re able to capture devices as far back as 6
months ago and as recently as 3 days ago.
An Audience Insight Report is then created, which is
a demographic report for the users who have been
identified within the polygon. These reports tell us
the consumers’ basic demographic data, visitor
frequency, household income, and much more.
Once the programmatic campaign is live, Device IDs
are collected at specific Points of Interest (POIs),
usually the business owner’s brick and mortar
locations during and after the campaign flight
dates. This same form of data collection is also used
to track in-store foot traffic, and can be tied back to
consumer addresses or specific store sales.